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WSPPN and DTSC Announce Video Contest
The Western Sustainability and Pollution Prevention Network (WSPPN) and the California Environmental Protection Agency Department of Toxic Substances Control (DTSC) announced today a video contest on the subject of pollution prevention. The contest is open to the public and the deadline for submission of a 60 second or less video is September 19. The winning videos will be featured during Pollution Prevention Week September 20-27; this year honoring the 20-year anniversary of the Pollution Prevention Act signed by Congress in 1990. Video contest winners will also be recognized at a ceremony during the WSPPN 2010 Conference in San Diego on October 27-28.

Pollution Prevention Video Contest Theme
We are asking everyday people to make a short video that shows how making small changes in our daily lives can have a big impact on the environment. The contest theme “What if everyone….” reflects our belief that many small activities can add up to a big impact for the environment. For information, submission rules, and potential topics, visit www.dtsc.ca.gov.

THE WORLD CONGRESS ON ZERO EMISSIONS INITIATIVES LAUNCHING
"THE BLUE ECONOMY" HAWAII CONVENTION CENTER HONOLULU, HAWAI‘I
SEPTEMBER 13-17, 2010
The World Congress on Zero Emissions Initiatives – Launching "The Blue Economy" slated from September 13-17, 2010 at the Hawai‘i Convention Center in Honolulu will focus on the design of an economic system driven by innovations, generating jobs and building social capital. The Blue Economy is based upon one hundred plus breakthroughs in businesses that have proven their competitiveness. The innovations being addressed at the World Congress are related to Energy, Food, Health, Housing, Transportation, Waste and Water, and how these innovations integrate and provide new job NOW OPEN FOR EARLY BIRD REGISTRATION, EXHIBITORS, SPONSORSHIP OPPORTUNITIES AND CALL FOR PAPERS. FOR FURTHER INFORMATION, View Flyer Now

WHY Hawaii?

Hawai‘i is one of the most isolated archipelagoes and among the most diverse places in the world with respect to the number of life zones in a geographically unique area, providing an excellent venue for modeling applications. Hawai’i is also one of the most vulnerable places on the planet, heavily dependent on the importation of most commodities, especially foreign oil and food. However, given these challenges, Hawai‘i has already become a viable location for global companies to validate pilot projects to market and export intellectual property and expertise worldwide.

Attracting experts from around the globe, the World Congress will help shape how to develop models and assist in guiding how to implement best practices, integrate the latest technologies and forge a business exchange amongst participating countries.
In attendance will be world-renowned leaders and entrepreneurs including Professor Gunter Pauli founder of Zero Emissions Research Initiatives (ZERI) and author of "The Blue Economy." Professor Pauli stated, "Our challenge today, is to respond to the basic needs of all with what we have, to build upon indigenous cultures as in Hawai‘i, learning from the ancient systems of the past, while drawing upon concrete innovations and examples from around the world".

Expectations of The World Congress on Zero Emissions Initiatives:

February 22, 2010 – Professor Gunter Pauli commenced releasing from his new book "The Blue Economy", one innovation per week for 100 weeks, through media and the internet encouraging and engaging youth, entrepreneurs, industry and government from all over the world.
Zero Emissions Innovations Challenge will be categorized for innovators in industry, entrepreneurs and students: New and proven innovations from each discipline are to be presented at the Congress.
All entrants are to present papers, poster sessions in the main Exhibit Hall. Entrants will be judged by category with successful competitors being recognized at "The Blue Economy" Awards Dinner on the final night of the World Congress. The Call for Papers will close May 31, 2010.
The exhibition hall will feature new innovations such as EcoCycle and Zero Energy Housing, Zero Emissions Transportation, models of the ahupua‘a and concrete cases of Renewable Energy systems.
‘Ōlelo Hawai‘i and protocol of the host Hawaiian culture will be prevalent throughout the World Congress and a chance for all delegates to learn from the wisdom of the ahupua‘a system, a prosperity model from ancient Hawai‘i.
To achieve as close to zero waste at the Hawai‘i Convention Center while establishing best practices and standards for future Conferences, Conventions and Meetings.
Providing only 100% locally grown food products from Hawai‘i for the duration of the World Congress with the aim of reducing "Food Miles" and "Carbon Footprint" on the local environment.
Request all schools in the State of Hawai‘i to provide only 100 % locally produced food in their respective cafeteria's for the week of The World Congress.
 Organized tours on all Hawaiian islands before and after the World Congress, to experience actual innovations on the ground related to Energy, Food, Health, Housing, Transportation, Water and Waste.
 Create a collaborative action entitled the "Aloha Accord" for worldwide applications.

 

PPRC releases 15th guide to sector-based pollution prevention information
Climate change Topic Hub™ provides in-depth, peer-reviewed compendium on global warming
Seattle, WA—The Pacific Northwest Pollution Prevention Resource Center today has released the Climate Change Topic Hub™, a peer-reviewed, information-packed online resource geared toward small- to medium-sized businesses and industrial sectors that offers an extensive list of pollution prevention opportunities involving process modification, material substitution, and new technology.
Additionally, it provides over 100 topic-related electronic tools, websites, and reference articles. It includes the contact information for over 20 agencies, nonprofits, partnerships, and programs that offer expertise in climate change.

“This Topic Hub™ should serve as valuable resource for pollution prevention programs, regulators, environmental and sustainability managers, and any small- to medium-sized business or industrial sector interested in reducing greenhouse gas emissions and effectively managing fuel and energy efficiency,” said PPRC Executive Director and primary Climate Change Topic Hub™ author Paula J. Del Giudice.

View the complete Climate Change Topic Hub™ here
ABOUT TOPIC HUBS
Topic Hubs™ are web-based guides to peer-reviewed pollution prevention information and expertise on a particular subject. Topics range from sector-wide compendiums such as aerospace industry to more narrowly-focused topics such as semiconductor manufacturing. Topic Hubs™ include background information, pollution prevention opportunities, reasons for change, where to go for help, and links to more information on the subject.

ABOUT PPRC
The Pacific Northwest Pollution Prevention Resource Center (PPRC) is the leading regional non-profit that provides practical, on-the-ground technical assistance to businesses, public agencies, and non-profits that are seeking to conserve resources and improve economic performance. PPRC’s projects include lean and green for industry, various environmental trainings in the form of webinars, environmentally preferable purchasing, green office training, fiscal agentry and the Spray Technique Applied Research (STAR) training for painters. PPRC also provides research that includes development of best management practices, life-cycle analysis, toxics- and greenhouse gas (GHG)-footprinting, and a free research program for a specific environmental issue or question.

SAMPLE CLIMATE CHANGE TOPIC HUB BLOG POST           
Whether it’s the current oil gusher in the Gulf bringing the oil crisis to our front rooms every evening, the high cost of fossil fuels affecting our business’s bottom line, or pending regulations, reducing our carbon footprint and energy intensity just make sense for businesses from an ethical and economic perspective. Many large businesses have staff and expertise at their behest to help guide them through the changes that are either in front of us or on the horizon as we learn to conserve energy resources. If you’re with a small or medium-sized business, however, where do you go for help? There’s a giant maze of information and resources available, so where do you start? How do you make sense of it all?

The Pacific Northwest Pollution Prevention Resource Center (PPRC) has developed an on-line compendium of resources to help businesses with their efforts. For the first time ever, a collection of important tools and resources from agencies, nonprofits, universities, and organizations has been identified and categorized for easy access. The Climate Change Topic Hub™ brings together in one convenient location information about the issue, including a primer about the causes and many of the impacts.

The best feature of the Topic Hub, however, is the solutions section.  There are many tools to calculate greenhouse gas emissions. It discusses examples of strategies, collaborative partnerships, technologies, energy efficiency opportunities, and other opportunities to help reduce emissions and mitigate the effects of global warming.

There is sector-specific information provided, specifically for those that have been identified by U.S. Environmental Protection Agency (EPA) as having the highest energy intensity such as: cement, iron and steel, aluminum, chemicals, forest products, glass, metal casting, mining, and petroleum refining.

Other Topic Hubs available include: Lean and Environment, Hospitality, Metal Finishing, and Auto Repair. Topic Hubs are developed through a grant from the EPA and the P2Rx Network—a group of eight pollution prevention centers from around the country of which PPRC is one. All Topic Hubs can be found at http://www.p2rx.org/p2infonexpert/topichubs_2.cfm or at individual centers including PPRC at http://pprc.org/hubs/.

Paula Del Giudice
Executive Director
Pacific Northwest Pollution Prevention Resource Center (PPRC)

Communications Plan for
CLIMATE CHANGE TOPIC HUB DIGITAL MEDIA MARKETING/COMMUNICATIONS MIX
(campaign to last for one –four weeks, depending on topic):
Promotion (middle of P2RX product roadmap implementation):
• post to our main page/blog
• include in monthly e‐newsletter and quarterly e‐news
• post to Delicious
• post to Twitter numerous times per week
• post to Facebook
• post to LinkedIn
• direct contact to necessary associations or organizations that are associated with the TH:

REGIONAL
o Climate & Rural Energy Development Center‐ WSU
o Cool Cities
o Industrial Assessment Center – OSU
o Industrial Assessment Center – UW
o Midwestern Greenhouse Gas Accord
o Northwest Energy Efficiency Alliance
o Seattle City Light – Climate Action Now
o Seattle Climate Partnership
o Cooperative Extension Energy Program – WSU
o West Coast Forum on Climate Change, Waste Prevention, Recovery and Disposal
o Western Climate Initiative
o World Resources Institute
NATIONAL
o Greenhouse Gas Management Institute
o Greenhouse Gas Protocol Initiative
o ICLEI Local Governments for Sustainability
o Interstate Renewable Energy Council
o The Climate Registry
o US EPA – Climate Leaders
• short press release to proper media; depending on subject, create Google Alerts and track daily
• share with other P2RX centers and ask for cross‐promotion on their blogs
• cross‐promotion continues through various channel matrix and other PPRC and P2RX center work anytime relevant projects are being executedMetrics (end of P2RX product roadmap implementation):
• Google Analytics (web)
• Vertical Response (email)
• Owl.ly (Twitter)
• Twitter Analyzer (or other)
• Bit.ly (Facebook)
• Insights (Facebook)